:root {
  --ink: #0a0a0a;
  --paper: #faf8f4;
  --paper-soft: #f0ece4;
  --rule: #1a1a1a;
  --muted: #5a5a5a;
  --red: #d72c1e;
  --red-soft: #c52317;
  --serif: "Fraunces", Georgia, serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html, body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
  line-height: 1.55;
}

.container {
  max-width: 920px;
  margin: 0 auto;
  padding: 0 28px;
}

.red { color: var(--red); }
.muted { color: var(--muted); }

/* ===== TOP BAR ===== */
.topbar {
  border-bottom: 1px solid var(--rule);
  background: var(--paper);
  position: sticky;
  top: 0;
  z-index: 50;
}
.topbar-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-top: 16px;
  padding-bottom: 16px;
}
.brand {
  font-family: var(--serif);
  font-weight: 900;
  font-size: 18px;
  letter-spacing: 0.5px;
  text-decoration: none;
  color: var(--ink);
}
.brand .dot { color: var(--red); }

.brand-sub {
  flex: 1;
  text-align: center;
  font-size: 12px;
  color: var(--muted);
  letter-spacing: 0.4px;
  font-weight: 500;
}
.brand-sub .byline {
  color: var(--ink);
  font-weight: 700;
  font-family: var(--serif);
  font-style: italic;
}
@media (max-width: 720px) {
  .brand-sub { display: none; }
}

/* ===== HERO ===== */
.hero {
  padding: 80px 0 90px;
  border-bottom: 1px solid var(--rule);
}
.kicker {
  font-family: var(--sans);
  text-transform: uppercase;
  letter-spacing: 2.5px;
  font-size: 11px;
  color: var(--muted);
  font-weight: 700;
  margin-bottom: 28px;
}
.hero h1 {
  font-family: var(--serif);
  font-weight: 900;
  font-size: clamp(48px, 8vw, 96px);
  line-height: 0.95;
  letter-spacing: -2.5px;
  margin-bottom: 36px;
  color: var(--ink);
}
.hero-lead {
  font-family: var(--serif);
  font-size: clamp(20px, 2.4vw, 26px);
  line-height: 1.4;
  max-width: 720px;
  margin-bottom: 22px;
  color: var(--ink);
}
.footnote {
  font-size: 13px;
  color: var(--muted);
  max-width: 560px;
  margin-top: 16px;
  line-height: 1.55;
}

/* ===== CTA ===== */
.cta {
  display: inline-block;
  background: var(--ink);
  color: var(--paper);
  text-decoration: none;
  font-weight: 700;
  letter-spacing: 0.2px;
  border: 2px solid var(--ink);
  transition: background 0.12s, color 0.12s, transform 0.12s;
}
.cta:hover {
  background: var(--red);
  border-color: var(--red);
  transform: translateY(-1px);
}
.cta-inline {
  padding: 8px 16px;
  font-size: 14px;
}
.cta-large {
  margin-top: 24px;
  padding: 18px 30px;
  font-size: 17px;
}
.cta .arrow {
  display: inline-block;
  margin-left: 4px;
  transition: transform 0.15s;
}
.cta:hover .arrow {
  transform: translateX(4px);
}

/* ===== BANDS (interstitial quotes) ===== */
.band {
  background: var(--ink);
  color: var(--paper);
  padding: 48px 0;
  border-bottom: 1px solid var(--rule);
}
.band p {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(22px, 3vw, 32px);
  line-height: 1.25;
  max-width: 800px;
}
.band-dark {
  background: var(--red);
}

/* ===== THESIS SECTION ===== */
.thesis {
  padding: 80px 0;
  background: var(--paper-soft);
  border-bottom: 1px solid var(--rule);
}
.thesis .kicker { margin-bottom: 22px; }
.thesis .section-title {
  margin-bottom: 36px;
  max-width: 880px;
}
.thesis-body p {
  font-family: var(--serif);
  font-size: clamp(18px, 2.2vw, 24px);
  line-height: 1.5;
  margin-bottom: 20px;
  max-width: 760px;
  color: var(--ink);
}
.thesis-body p strong {
  font-family: var(--serif);
  font-weight: 900;
  font-size: clamp(22px, 2.6vw, 28px);
  color: var(--ink);
  display: block;
  margin-top: 14px;
  margin-bottom: 4px;
  letter-spacing: -0.3px;
}
.thesis-body p:first-child strong { margin-top: 0; }
.thesis-body p em {
  font-style: italic;
  color: var(--red-soft);
  font-weight: 700;
}
.thesis-punch {
  font-family: var(--serif) !important;
  font-weight: 900 !important;
  font-size: clamp(22px, 2.6vw, 28px) !important;
  border-left: 4px solid var(--red);
  padding-left: 18px;
  margin-top: 36px !important;
}

/* ===== SECTIONS ===== */
.pains, .offer, .founder, .book {
  padding: 80px 0;
  border-bottom: 1px solid var(--rule);
}

.section-title {
  font-family: var(--serif);
  font-weight: 900;
  font-size: clamp(36px, 5vw, 56px);
  line-height: 1.05;
  letter-spacing: -1.2px;
  margin-bottom: 18px;
}

.section-sub {
  font-size: 18px;
  color: var(--muted);
  max-width: 640px;
  margin-bottom: 50px;
  line-height: 1.5;
}

/* ===== PAIN LIST ===== */
/* ===== SCENES ===== */
.scenes {
  padding: 80px 0;
  border-bottom: 1px solid var(--rule);
}
.scene-list {
  list-style: none;
  counter-reset: scene;
  margin: 20px 0 40px;
}
.scene-list li {
  counter-increment: scene;
  padding: 36px 0;
  border-top: 1px solid var(--rule);
  position: relative;
  padding-left: 64px;
}
.scene-list li::before {
  content: counter(scene, decimal-leading-zero);
  position: absolute;
  left: 0;
  top: 38px;
  font-family: var(--serif);
  font-weight: 900;
  font-size: 24px;
  color: var(--red);
}
.scene-list li:last-child {
  border-bottom: 1px solid var(--rule);
}
.scene-list h3 {
  font-family: var(--serif);
  font-weight: 900;
  font-size: clamp(22px, 2.6vw, 28px);
  line-height: 1.2;
  letter-spacing: -0.4px;
  margin-bottom: 18px;
}
.scene-list p {
  font-family: var(--serif);
  font-size: clamp(18px, 2vw, 22px);
  line-height: 1.4;
  margin-bottom: 8px;
  color: var(--ink);
}
.scene-list p:last-child { margin-bottom: 0; }
.scene-list code {
  font-family: ui-monospace, Menlo, Monaco, Consolas, monospace;
  font-size: 15px;
  background: var(--paper-soft);
  padding: 2px 6px;
  border-radius: 3px;
}
.scene-list .punch {
  font-weight: 900;
  margin-top: 10px;
  color: var(--red);
  font-size: clamp(20px, 2.2vw, 24px);
}
.scenes-coda {
  font-family: var(--serif);
  font-size: clamp(20px, 2.4vw, 26px);
  font-weight: 700;
  line-height: 1.4;
  margin-top: 40px;
  max-width: 720px;
}

/* ===== OFFER SECTIONS ===== */
.offer-list {
  list-style: none;
  margin-bottom: 36px;
}
.offer-list li {
  padding: 18px 0;
  border-bottom: 1px solid var(--rule);
  font-size: 17px;
  line-height: 1.55;
}
.offer-list li:last-child {
  border-bottom: 1px solid var(--rule);
}
.offer-list strong {
  font-weight: 700;
  font-family: var(--serif);
  font-size: 19px;
  display: block;
  margin-bottom: 4px;
}
.offer-meta {
  font-size: 14px;
  color: var(--muted);
  margin-top: 12px;
}

/* ===== FOUNDER ===== */
.founder-bio {
  font-size: 17px;
  line-height: 1.6;
  max-width: 720px;
  margin-bottom: 38px;
}
.founder-bio p {
  margin-bottom: 18px;
}
.founder-bio p:last-child {
  margin-bottom: 0;
}
.founder-bio strong {
  font-family: var(--serif);
  font-weight: 900;
}
.founder-bio em {
  font-style: italic;
  color: var(--red-soft);
}

.founder-grid {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 40px;
  margin-bottom: 36px;
  align-items: start;
}
.founder-portrait {
  margin: 0;
  border: 1px solid var(--rule);
  line-height: 0;
}
.founder-portrait img {
  display: block;
  width: 100%;
  height: auto;
}

@media (max-width: 720px) {
  .founder-grid {
    grid-template-columns: 1fr;
    gap: 24px;
  }
  .founder-portrait {
    max-width: 280px;
  }
}
.founder-links {
  margin-top: 28px;
  font-size: 15px;
}
.founder-links a {
  color: var(--ink);
  text-decoration: none;
  font-weight: 700;
  border-bottom: 2px solid var(--red);
  padding-bottom: 1px;
}
.founder-links a:hover { color: var(--red); }
.founder-links .sep { color: var(--muted); margin: 0 10px; }

/* ===== BOOK SECTION ===== */
.book h2 {
  font-family: var(--serif);
  font-weight: 900;
  font-size: clamp(40px, 6vw, 64px);
  line-height: 1.05;
  letter-spacing: -1.5px;
  margin-bottom: 22px;
}
.book-lead {
  font-family: var(--serif);
  font-size: clamp(18px, 2vw, 22px);
  line-height: 1.5;
  margin-bottom: 16px;
  max-width: 680px;
}

/* ===== FOOTER ===== */
footer {
  padding: 36px 0;
  background: var(--ink);
  color: var(--paper);
}
.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 10px;
  font-size: 14px;
}
footer .brand,
footer span:first-child {
  font-family: var(--serif);
  font-weight: 900;
  letter-spacing: 0.5px;
}
footer .muted { color: rgba(250, 248, 244, 0.6); }
footer .dot { color: var(--red); }

/* ===== RESPONSIVE ===== */
@media (max-width: 640px) {
  .hero { padding: 60px 0 70px; }
  .pains, .offer, .founder, .book { padding: 60px 0; }
  .band { padding: 36px 0; }
  .pain-list li { padding-left: 48px; }
  .pain-list li::before { font-size: 20px; top: 38px; }
  .footer-inner { flex-direction: column; align-items: flex-start; }
}